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Principles of Marketing – The 2nd edition of the Southern African adaptation of Kotler and Armstrong’s leading marketing textbook, published by Pearson Holdings Southern Africa in 2016. Based on the 14th US edition and adapted by a team of South African academics, with three local case studies per chapter. A near fine paperback with a gift inscription on the title page.
1 in stock
Principles of Marketing – Global and Southern African Perspectives, 2nd edition, by Philip Kotler and Gary Armstrong, with Tait, Beneke, Bhowan, Botha, Cassim, de Jager, George, Gerber, Struweg, Mazibuko, Mpinganjira, Perks, Rootman, Rugimbana, Tait and Wait, was first published by Pearson Holdings Southern Africa in Cape Town in 2016. It is an authorised adaptation of the 14th US edition of Principles of Marketing, printed in South Africa.
Retaining the theoretical foundation of the original, a team of South African academics has adapted the text with local research, data and examples. Features include three local case studies per chapter, BouncePages for further reading, and end-of-chapter sections on technology, ethics, marketing and the economy, and marketing by numbers. The book runs to over 700 pages.
Kotler and Armstrong’s Principles of Marketing is one of the most widely used introductory marketing texts in the world, and this Southern African edition places its concepts firmly within the local business environment.
Ideal for South African university and college marketing students, business owners and anyone seeking a thorough, locally relevant introduction to marketing.
Condition – Near Fine
A near fine copy of this large-format paperback. The covers are bright and clean with only minimal handling wear, the spine is uncreased and the binding tight. A bookseller’s price label remains on the back board. A gift inscription in ink, dated to the start of 2017, appears on the title page. The text is otherwise clean and unmarked.
