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R250.00
The Modern Motor Car – A scarce Art Deco promotional booklet issued by Shell-Mex and B.P. Ltd in London around 1933, with striking cover photographs by Vogue photographer Maurice Beck and colour cutaway illustrations showing the inner workings of a 1930s motor car.
1 in stock
The Modern Motor Car is a large-format promotional booklet published by the Motor Oils Department of Shell-Mex and B.P. Ltd, Shell-Mex House, Victoria Embankment, London, around 1933. It was printed by Percy Lund, Humphries & Co. Ltd of London and Bradford, and the dramatic black-and-white cover photograph of a goggled racing driver is by Maurice Beck, one of the chief photographers for British Vogue in the period.
The Modern Motor Car was produced to explain the workings of the motor car to ordinary motorists, and to promote Shell’s range of lubricating oils.
Condition – Poor
A poor copy externally, but complete where it matters. There is heavy foxing to the covers and throughout the text pages, with shelf damage, chipped and frayed edges and small tears at the spine, and the front cover is semi-detached. The colour illustrations themselves remain in very good condition, and all the lift-up flaps are present, with none missing or torn.
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