R250.00
This edition of In Pursuit of a Dream stands out for its combination of personal memoir with broader context about South Africa’s technology sector and corporate evolution. It captures the human story behind one of the country’s major business success stories, making it a valuable addition to the shelves of anyone interested in entrepreneurship, business history, or the legacy of Altron itself.
1 in stock
In Pursuit of a Dream – Bill Venter and the Altron Story – Bill Venter (2009, Shinglewood Press) is a definitive first‑person account of one of South Africa’s most compelling entrepreneurial journeys. In In Pursuit of a Dream, Bill Venter traces his life from humble beginnings through the formation and meteoric rise of the Allied Electronics Corporation (Altron), chronicling both personal trials and staggering business achievements. This 2009 Shinglewood Press edition spans 404 pages of frank reflection, strategic insight and rich narrative detail, offering a rare window into how one man’s vision transformed a modest engineering enterprise into a technology powerhouse on the African continent.
In In Pursuit of a Dream, readers follow Venter’s progression from early vocational training to the bold decisions that steered Altron’s expansion and diversification. Bill Venter shares unvarnished stories of the risks he took, the obstacles he overcame — including navigating the complexities of South Africa’s socio‑economic landscape — and the pivotal deals that defined his career. His reflections on leadership, negotiation and resilience make this more than an autobiography; it is a masterclass in entrepreneurship and corporate strategy. The book also offers management advice and retrospective wisdom for leaders and aspiring executives confronting today’s volatile business environment.
This edition of In Pursuit of a Dream stands out for its combination of personal memoir with broader context about South Africa’s technology sector and corporate evolution. It captures the human story behind one of the country’s major business success stories, making it a valuable addition to the shelves of anyone interested in entrepreneurship, business history, or the legacy of Altron itself.
Condition: Fine/Like New – No Notable defects. Signed by the Author.






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