New Markets for Artists

New Markets for Artists by Brainard Carey, published in 2012 as a paperback, is a detailed and practical guide aimed at helping artists successfully navigate the modern art market by leveraging new technologies and unconventional sales platforms. The book acknowledges how traditional paths for artists—such as gallery exhibitions and art fairs—are no longer the only routes to success. Instead, Carey emphasizes the importance of adapting to the digital age by using social media networks, online marketplaces like eBay and Kickstarter, and DIY approaches like pop-up shows.

Throughout the book, Carey provides clear, actionable advice for artists to market and sell their work independently. He stresses the value of building direct relationships with audiences through platforms like Facebook and Twitter, and how these tools allow artists to promote their projects, fund creative endeavors, and gain exposure without relying solely on traditional gatekeepers. The book also covers strategies for professional development, including managing studio visits, organizing events, and engaging with various nontraditional venues.

Carey’s writing style is accessible and practical, making it useful for artists at various stages of their careers who want to expand their reach and explore innovative ways to present and sell their art. Additionally, the book includes resources such as a downloadable syllabus, allowing readers or educators to use it as a structured course in professional development. It also serves as a companion volume to Carey’s earlier work, Making It in the Art World, expanding on themes of career-building in a rapidly changing environment.

Overall, New Markets for Artists encourages artists to embrace new communication methods, from mobile apps to crowdfunding, to build sustainable careers. It’s particularly helpful for those looking to understand the intersection of art, technology, and commerce, offering practical tips and case studies to inspire creative and entre