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Services Marketing – The 6th edition of Christopher Lovelock and Jochen Wirtz’s standard text on marketing services, published by Pearson Prentice Hall in 2007 in pictorial hardcover. Fifteen chapters built around a framework for service marketing strategy, with eleven managerial readings and eighteen cases. A very good copy with a previous owner’s name in ink.
1 in stock
Services Marketing – People, Technology, Strategy, 6th edition, by Christopher Lovelock (Yale University) and Jochen Wirtz (National University of Singapore), was published by Pearson Prentice Hall, Upper Saddle River, New Jersey, in 2007. This is a first printing of the sixth edition, bound in pictorial hardcover boards.
Services Marketing is organised into fifteen chapters around a new framework for developing effective service marketing strategies. It also includes eleven managerially oriented readings, eight of them new to this edition, and eighteen classroom-tested cases drawn from a wide range of industries and situations, together with bibliographical references and an index.
Christopher Lovelock is widely regarded as one of the founders of services marketing as an academic discipline, and this title has long been a standard text in the field, later continued through further editions by Jochen Wirtz.
A solid reference for business and marketing students, hospitality, tourism and retail managers, and anyone running a service business who wants a thorough grounding in how services are marketed and managed.
Condition – Very Good
A very good copy in pictorial hardcover boards, without dust jacket as issued. The boards are clean with light handling wear to the edges and corners, and the binding is firm. A previous owner’s name is written in ink. A few small spots appear in the upper margin of the title page. The text is otherwise clean.
