The Pursuit of WOW! by Tom Peters

The Pursuit of WOW!: Every Person’s Guide to Topsy-Turvy Times by Tom Peters is an energetic and unconventional business and management book from one of the most influential management thinkers of the modern era. Rather than encouraging businesses and individuals simply to meet expectations, Peters argues for creating work, products and experiences that genuinely stand apart – the elusive quality he describes as “WOW!”

Structured around more than 200 observations and ideas, The Pursuit of WOW! explores excellence, innovation, organisational change, career development, entrepreneurship, customer service and the importance of refusing to settle for mediocrity. Peters combines practical business thinking with provocative observations designed to challenge conventional management wisdom and encourage readers to reconsider how they approach their careers and organisations. The book incorporates material from his columns alongside questions, responses and observations developed through his interaction with business audiences.

Peters is particularly associated with challenging established corporate thinking and encouraging organisations to distinguish themselves in increasingly competitive markets. Although originally published during the rapidly changing business environment of the 1990s, many of the book’s central themes – differentiation, customer experience, innovation, adaptability and personal initiative – remain highly relevant.

This is the 1995 Macmillan paperback edition, making The Pursuit of WOW! a worthwhile addition to a collection of classic management literature as well as a practical read for entrepreneurs, managers, business owners, executives and students interested in leadership and organisational development.

Condition – Good

General shelf and handling wear to the covers, including light edge and corner wear. Noticeable foxing and spotting to the page edges, with some scattered foxing internally. Previous owner’s handwritten inscription on the title page.